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products: wildfire

3. VIEW results

Inspection of results is made easy by executive summaries. You need not look deeper. But to optimize future results, Wildfire offers the possibility to look at the tiniest details of a single address. A plethora of data is stored and available to you via a powerful, easy to use inspection panel. In the end, you don't need masses, but you need to find your customers. Therefore, even inspection of single addresses can make sense. E.g. taking a closer look at those who went to your site as reaction to the mailing.

You can trace back what any address was used for, where it came from, what the recipients reaction where. This looking at random samples complements the impression of the statistics.

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